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Our Shared Purpose

We are part of the Fujifilm Group, and we all share the same purpose.

Giving our world more smiles. We bring diverse ideas, unique capabilities, and extraordinary people together to change the world.

The Fujifilm Group’s purpose statement reflects our role in the world. For the last 90 years, the Fujifilm Group has brought smiles to the faces of people around the world, and we will continue to connect with them through our wide range of innovative products and services.

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The concept of “Smiles” evokes our roots as a photo film company while unifying ALL our businesses behind an end goal – delighted and satisfied customers, better health outcomes, a more engaged and enthusiastic workforce, and a world that is more enabled and connected through Fujifilm’s technologies.

Our core purpose represents the foundation of everything we create for the future. In this way, we intend for our employees around the world who are engaged in diverse fields to have a common source of pride and operate with unity to create the future of the Fujifilm Group.

With our new Group Purpose as our guide and aspiration, we will increase the number of smiles in the world. Bring your smile to FUJIFILM Diosynth Biotechnologies!

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