Peter Dam Madsen

Senior Vice President, Head of Strategy Business Services

Peter is a member of the Executive Leadership Team and leads the dynamic and broadly spanning Strategic Business Services team. Strategic Business Services encompasses Marketing, Communications, Science and Innovation as well as Corporate Affairs, with the focus on market differentiation and enhancing our corporate profile.   

He joined FDB and the Large Scale Business Unit in 2023 with more than 20 years of experience. This includes 3 years with the Danish State Railways successfully leading complex engineering acquisition projects (rolling stock), and more than 15 years with Novo Nordisk as a trusted and innovative global leader of commercial lifecycle management for the best-selling diabetes product in the world, commercial strategy, external strategic partnering, digital innovation and organizational change management (one team) and strategic and operational procurement. Peter has lived in Denmark and the USA and worked in Japan.